Articles
Batteries Included! Creating Legendary Customer Service
Batteries Included! Creating Legendary Customer Service is about creativity, change, and customers. Tom Peters says, "Nigel's Barlow's book is simply brilliant! Is there anything left to say about superior customer service? The answer is obviously a resounding 'yes'. This book proves it!"
The last two decades have seen the rise of the service economy, where image and customer perceptions are crucially important in building a successful business. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and firsthand experiences why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization.
In Keynotes and Workshops Nigel uses the basic philosophy of creating a legend, but updated for the Digital Age. He works with the idea of ‘Digicare’ - what it takes to deliver outstanding experiences through a combination of virtual and traditional contact points. Above all, he focuses on Innovation Applied to a world where customers increasingly demand an experience as well as a product or service. A world where their expectations are higher, their urgency greater and they demand more for less. How to survive and thrive in this environment? Only by creating a legend can you truly differentiate yourself...